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Hello
Betino, please could you introduce you and the store ?
I
opened the store in March 1999. It's been almost 13 years. I opened the shop,
not by chance because I had already worked 12 years in retail, export and
record store.
I
started in 1987 at Radio Pygmalion, the shop opposite and rival fnac forum
(opposite). They sold 50 cents cheaper. I was an avid record buyer and every
day. I spent my days studying to second hand stores and news. I bought lots of
news, funk & disco. I had the chance to follow the new movements such as
hip hop from the beginning of 1980, electro, funk, electro funk and house
music. Then the end of the old school hip hop, new school beginning with RUN
DMC.
I
attacked a shop in 1987, so I found a lot of stuff, it helped me to broaden my
culture. All music except classical. Rather black music but I was also rock and
new wave.
I
worked a year and a half and then I went to the import of novelty and I met
KARAMEL. It became pals and they asked me to come work with them. I worked 10
years at home. We did everything, the distrib, import - export, reissues,
compilations ...
This
was the beginning of acid jazz : DJ cam, Mighty bob, Big cheese, Pure, beginnings
of the French scene, early yellow. In France and abroad.
We
opened a record store, which has struggled in the beginning and then I went
there and I am busy for two years before closing. At the end of the lease, I
had a lot of customers so I told myself that it was continuing with another
shop. It was not adventurous, I had experience, a stock of records, relationships with
distributors around the world, in the middle. I have not mounted my store
blind.
- So
it was a dream?
Not at
first, I did not think at the beginning my goal was to continue to work with
Karamel in music.
- Sell
discs is what makes you get up in the morning.
Yes I
love. I go to the store with a smile, this is my 2nd home. My psychologist, my
way of feeling good. After my family, my shop there. I can I smile, I'm happy
to be here, chat with people, to sell records. Though it's stressful because
linked to a turnover, but I'm glad I did not work in relation only to it.
- You
see an evolution since the opening?
Yes,
I have progressed in terms of turnover. In 10 years, three-quarters of the
clientele has changed. You can not rely on the same customers in the long term.
They marry, stop buying records. I sold everything but still must move with the
music. Adapt and not get lost in the music that you do not understand. I do not
hard rock because I did not find it. In Drum & bass and broken beat, I was
on top, I felt it was going down and evolve. Must follow the paths. I always
followed the news from hip hop and house. The interest is to always be in the
thing, I need it. But when you see a style gets stuck you have to go to something
else. I stopped styles like R'n'B it pleased me most was it was less
interesting for me. For Hip hop in late 90's, we had to choose, I chose the
underground, hip hop and jazz not the commercial.
These
are my personal taste and feeling of the people I speak music. I'm listening to
the people, news, style
Compared
to the crisis and the advent of disk mP3, have you seen any changes?
Yes,
it has changed. The first big blow the experiences we have, we had to react:
September 11th, very important date for NYC. NY stopped living for several months and
that was the source of all the house,
deep house, many labels, distributors,
clubs have closed. There was a fall, I worked a lot with them. Less production,
less quality, it was necessary to move on. 2nd shot / 2006: Development of the
download. It started to drop the CD and vinyl for DJs. I was not too affected
because I was not too much on dance and hip hop. On large volumes because I had
already changed in early 2000. Fortunately, I had kept a niche selection was
not downloadable. It felt at maxis. Tractor with serato and a lot of DJs have
stopped the vinyl EPs. I realized the need to develop other things in hip hop,
in compilations, reissues. Buy older sounds. It's a small shop so you can
modify your system without disturbing people.
- Are
part of the DIGGING movement?
I did
not digged so much , in some secondhand stores, but I wanted also new. I've
never been 100% in the old or in the
soundtrack or 45s. I stayed away from that and I kept the back it must have as
store. When you are in a shop every day
long, you can not all Saturdays and Sundays to get up at 5am to get hard. I did
from time to time before the shop for fun, not to search for the rare but just
for fun. I do not have that obsessive side owing by other, without criticism,
but a philosophy. I dig when I go to NY, London to Tokyo. I love it. We share
three days in New Jersey by car. We all record stores. I have done many times
since 2006 but there is a big drop.
How do
you see the future?
But
not necessarily in pink who will hold people know to manage their company
properly care for their customers. Those who manage to adapt to new markets,
attract new customers: 14-19 years who buys hip hop, jazz, rock, afro. Not much
budget, not looking original but reprints, second pressings. Contrary to
popular belief the youth interested in vinyl, but with a more limited budget.
For many of solicitation (phone, sneakers). 30 years ago, you had less stress
so you spent all your energy in the disks.
In the
80s, it was hard foremost, before girls and other, all for the music. The
object of the obsessive collector. I was not in there, today's youth are more
backward.
- Vinyl,
CD or mp3?
I'm not against it, I am for everything. Whatever. The important thing is to love
music. My pleasure: # 1 is vinyl, cd less. But I encode my vinyl and listened
to on the computer. It is compilations. I'm glad the vinyl even though I'm more
selective. I love music, I want it to make me well that she enquiquine me. I
have a passion for music, but also people.
A
Record store that's just records or a larger dimension?
Yes it
is to have a drink, a coffee, discuss the weather rain, laugh talk music. There
is a time for everything. Some come for the music, I respect, it has no worries.
But everyone is different. This is a public place where people come to express
themselves but buy records. Everyone is different. The human dimension is
important as the music I do not only work as a merchant of record, but as a
meeting place. We discover something new, we'll talk about it, share it. I had
a period where every Tuesday I had the news, there was a line outside the
store. It was important for the business, but it agonized me because it was the
war for the discs. I did not. People have changed, it is more cool, less
competition between DJs that does not displease me.
BETINO, 32 RUE SAINT SEBASTIEN 75011 PARIS www.betinos.com
ALL TIME FAVORITE TOP 5 :
1...COS 'Postaeolian train robbery' 1974 ( Plus record) BELGIQUE
ALL TIME FAVORITE TOP 5 :
1...COS 'Postaeolian train robbery' 1974 ( Plus record) BELGIQUE
2...The Kenny Clarke/Fancy Bolland big Band "Manbo de las Brujas" 1968 (Prestige) USA
3....Hector Costita "Divagaçao 6/8" 1981 (Som Da Gente) BRESIL
4....Gloster Williams and Master Control " The message" 1979 (LA Record) USA
5....King Sporty & The Roots Rockers " Badoo" 1979 (Konduko) USA
TOP 5 NEWS :
1...K DEF "Back to basics"
2... THE ORIGINAL BLACK SHEEP (OF THE FAMILY) "in the forest"
3....THE RONGETZ FOUNDATION "Brooklyn butterfly session"
4....HYPNOTIC BRASS ENSEMBLE " choice cuts"
5....JULIEN DYNE "Glimpse"
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